About

Book of the Future is an Applied Futurism practice, helping people and organisations to see, share and respond to a clearer vision of tomorrow. The business was launched in 2012 by Tom Cheesewright, who has been writing, speaking and broadcasting about technology and the future since 2006. Tom continues to lead the business supported by a small team from our Manchester (UK) HQ and by associates nationwide.

Contact

Please do get in touch. We’d love to hear from you.

or complete the form below.


Legals

Book of the Future is a trading name of IO Communications, a limited company registered in the UK, reference number 5472354 and registered for VAT, reference number 860 9340 19.


Credits

The Book of the Future brand and website are the product of a number of people’s contributions, for which we are enormously grateful.

Stewart Aitken - strategist, designer, illustrator

Brand

The Book of the Future logo, colours, fonts and general feel are the product of the fantastic design skills and marketing mind of Stewart Aitken. Stewart is also responsible for coming up with the phrase ‘Applied Futurism’ to describe what we do.

Website Design

Manchester Web Design AgencyThe latest iteration of the website was designed by Jack Carpenter of the Manchester Web Design Agency, though he can’t be held responsible for the questionable implementation of Bootstrap in which his designs are now rendered.

Photography

This website uses sunrise images kindly licensed by a number of prolific Flickr posters from around Manchester, including:

Carl J Godwin: https://www.flickr.com/photos/carljgodwin/

Greg/UK_Greg https://www.flickr.com/photos/uk_greg/

Matt Wetherill/mw_photo http://mwetherill.com/ https://www.flickr.com/photos/altered_reality/

Our thanks go to all of the above for their incredible creative work and generosity.


The Book

bookofthefuture
You may be wondering where the book is? The Book of the Future?

I’m afraid there isn’t one. At least not one that I’ve produced.

This business started as a blog. A blog named after a 1979 book. A book that was in part responsible for inspiring my interest in technology and the future. The Usborne Book of the Future, first published in 1979, which my mum bought me from a book fair in Ealing when I was about three years old.

The blog started in 2006. Blogging was all the rage. And I found that this domain was available. In the absence of a new Book of the Future for more than two decades, I started to write one. Albeit in a digital form, rather than print.

The target audience was rather different: the original Book of the Future was for children. My audience ranged all over the place in the early years. The blog was an outlet for companion pieces to my TV and radio appearances. For opinion pieces (OK, rants). And posts about some of my geeky projects.

Since the blog became a business in 2012, things have been a little more focused. On foresight, strategy and organisational agility.

If I were to write a book today, I’d like to write one about these things. But I’d also like to tackle a new children’s book about the future.

Until a publisher tells me they want to publish it though, or I find the time to produce one for self-publishing, I’ll stick to blogging.

If you are a publisher…. well let’s talk.


Privacy

This site uses cookies as part of the means of tracking value from the site. We analyse how many visitors we have had, what they have looked at and shared, and in certain cases, who they are.

Below you can find more details about the cookies we use and what they are used for.

CookieTypeDurationDescription
_CAN_BIdPersistent10 yearsThis is the User Identification cookie for CANDDi, our user analytics package. This holds a unique (32-character) reference which identifies a visitor each time that they return to our site.
_utmaPersistent2 yearsThis is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie lasts for 2 years by default and distinguishes between users and sessions. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customised by website owners.
_utmbSessionN/AThis is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie determines new sessions and visits and expires after 30 minutes. The cookie is updated every time data is sent to Google Analytics. Any activity by a user within the 30 minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor.
_utmbcSessionN/AThis is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code known as Urchin. In this older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. When used by Google Analytics this is always a Session cookie which is destroyed when the user closes their browser.
_utmbzPersistent6 monthsThis is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour measure of site performance. This cookie identifies the source of traffic to the site - so Google Analytics can tell site owners where visitors came from when arriving on the site. The cookie has a life span of 6 months and is updated every time data is sent to Google Analytics.
CAN_FCldPersistent10 yearsThis is a user identification cookie for our user analytics package, CANDDi. This holds a unique (32-character) reference which identifies this visitor each time that they return to the site
CAN_qs_tabminSessionSession durationThis records the current state of the CANDDi Capture pop-up window
CAN_SIdSession30 minutesThis is the Session Identification cookie for CANDDi, our user analytics package. This holds a unique (32-character) reference which allows CANDDi to relate all the current tracking to a single Session.
viewed_cookie_policyPersistent365 DaysThe Cookie Law Info cookie is a persistent cookie called “viewed_cookie_policy” and is set for 365 days. It is used to remember whether the visitor has “accepted” your cookie policy (i.e. chosen to close the header). If set it contains the word “yes”. Clearly, it doesn’t track anybody’s personal data.

 

Membership

We collect email addresses, first and last names of ‘members’ of this site as a condition of access to some premium content, including downloads and discounts. We may choose to collect additional information such as Twitter handles, phone numbers and LinkedIn profiles at a later date.

This information is held by IO Communications Ltd, trading as Book of the Future from Norwood House, 53 Brighton Grove, Manchester M14 5JT. It is stored in a number of cloud-based platforms including, but potentially not limited to, CANDDi (above), Mailchimp (for managing our newsletter distribution), and CapsuleCRM (our CRM system).

The information provided by members will never be sold by Book of the Future. We will never spam members. We may occasionally contact them via phone or email in order to provide information on forthcoming events or new products, or with other news we deem relevant.

Members can unsubscribe or update their details at any time

For any questions about our privacy policies, please contact us at hello@bookofthefuture.co.uk or call 0161 850 0460.