Tag: "apple"

Why I Hated the iPhone, and What Amazon Can Learn from It

Ten years ago, Apple launched the iPhone. Not long after, Apple offered to loan me an iPhone for review. I hated it.


‘Do nothing’ is not an option

We can choose to evolve. Or risk less frequent but more radical change. But beyond anything but the shortest periods, ‘do nothing’ is not an option.


Apple: A Very British Engineering Company

On Top Gear Jeremy Clarkson once compared Japanese and British hi-fis to make a point about cars and features. The same comparison can be made today about Apple and Android devices.


iPhone 5C: A Futurist’s View

I’m on my way to Berlin for the launch of the new iPhones. Or so we assume: no one really knows what will be revealed tonight, despite this being the most leak-hit of all apple launches. Assuming we do tonight see a ‘budget’ iPhone – and when I say ‘budget’, I mean ‘carefully priced to […]


Nanny State: Why Apple Needs to Protect Parents from their Children

Put a five year old in the middle of the high street with a credit card and the PIN number. The best thing that is going to happen is that he or she will buy the contents of the nearest toy shop. It could be an awful lot worse. A point I have made many […]


Why Smart Watches Only Make Sense as Fashion Accessories

Smart watches don’t make any sense as a standalone product category. Rather we need a variety of smart accessories, designed with the understanding that sometimes beauty comes before utility.


In-App Purchases: Technology and Responsibility

I’m on my way over to 5live to talk to Richard Bacon about Apple being sued over in-app purchases. Kids on both sides of the Atlantic have apparently been running up big bills on their parent’s iDevices through the purchase of additional features inside games. Games for these devices are often free but once you’re […]


The Smartphone: The New Centre of Your Digital World

Predicting the future is never an easy task. But I’ve come to the conclusion that it is fun to try. Let’s face it: wrong guesses are more entertaining than right ones. Like the Replicator in the original Book of the Future, a machine that can copy just about anything atom by atom. According to the […]


iPhone: The Three Day Verdict

The iPhone is revolutionary, and an incredible step forward in intuitive interface design. This will seriously shake up the market