Tag: "PR"

Engaging tomorrow’s influencers

In tomorrow’s media landscape the multi-channel super-influencer may hold sway, becoming the rule rather than the exception

The New Influencers

In an age where everyone is a publisher and broadcaster, identifying influencers and measuring their value is harder than ever.

Bournemouth University: The Future of PR

Bournemouth University invited me along with two of its PR course alumni, Richard Fogg from CC Group and Sam Hall from Oracle, to give talks on the future of PR to its undergraduates. I decided to tackle the broader jobs market that they would be entering as well. You can see the full slide deck […]